Social Media Fundraising Resources
Social media is a valuable tool to help spread the word about your cause and inspire friends and family to donate to your fundraising efforts. Below are some tips and resources to help you make the most of social media, engage your followers, and reach your fundraising goals.
Tips and Tricks
- Write and share posts on social media about why you’re involved in the Jimmy Fund Walk. Why do you dedicate your time, energy, and support to this cause?
- Use the hashtag #JimmyFundWalk so we can see your posts.
- Post often! Share your fundraising page link or Facebook Fundraiser and encourage friends and family to join your team.
- Edit your “About” or “Bio” sections in your profiles to include your fundraising page link.
Copy and paste the below to Facebook, X (formerly Twitter), Instagram, and/or LinkedIn (or whichever social media platform you choose). Remember to include the link to your Jimmy Fund Walk fundraising page with each post!
- Every step we take against cancer at the Jimmy Fund Walk makes a difference for patients at Dana-Farber—and around the world. Will you support my walk? #JimmyFundWalk
- I’m taking steps to defy cancer at the Jimmy Fund Walk. Every donation to my walk will make an impact on the lives of patients and families at Dana-Farber. #JimmyFundWalk
- Together, our impact adds up. Donate to my walk and help fuel groundbreaking cancer research and compassionate patient care at Dana-Farber. Every dollar helps! #JimmyFundWalk
- We walk together against cancer. Join my team in the Jimmy Fund Walk to benefit cancer research and care at Dana-Farber. #JimmyFundWalk
Starting a Facebook Fundraiser is an easy and effective way to help you reach your fundraising goal. On average, walkers who create Facebook Fundraisers raise 86% more than those who do not. Please note: You must create your Facebook Fundraiser through your Participant Center for the funds to flow directly to your Walk fundraising page. If prompted, do not sync your Facebook Fundraiser to Instagram. Gifts received through Instagram will not flow over to your fundraising page and count towards your total.
- Log in to your Participant Center and select “Start Fundraiser” from your Next Steps.
- Log in to your Facebook account through the pop-up window on-screen.
- On the next pop-up window, allow the Jimmy Fund to receive your name, profile photo, and manage your Facebook Fundraiser by clicking the “Continue as [Your Name]” button.
- The pop-up will close, and the link to access your Facebook Fundraiser will appear in your Participant Center’s Next Steps section.
- Personalize your Facebook Fundraiser through your Facebook account with a photo and the reasons you are raising funds. Your Fundraiser will automatically post to your News Feed to spread the word to your family and friends!
Learn more about Facebook Fundraisers here.
Share any of the below facts in your social media posts about what sets Dana-Farber and the Jimmy Fund apart to inspire friends and family to support your walk and understand why it’s important to support cancer research and care at Dana-Farber specifically.
About Dana-Farber
- Dana-Farber is one of the world’s leading centers of cancer research and treatment. Dedicated to a unique and equal balance between cancer research and care, Dana-Farber’s mission is to reduce the burden of cancer through scientific inquiry, clinical care, education, community engagement, and advocacy. Supporting Dana-Farber benefits patients in Boston—and everywhere.
- Dana-Farber Cancer Institute has been the top-ranked cancer hospital in New England by U.S. News & World Report for 23 consecutive years, and is the only cancer center in the country ranked in the top 5 for both adult and pediatric cancer programs.
- Dana-Farber’s founder, Dr. Sidney Farber, achieved the first-ever remissions of childhood leukemia.
- Dana-Farber was recognized by the Human Rights Campaign’s 2022 Healthcare Equality Index with its top ranking, “LGBTQ Health Care Equality Leader,” receiving the highest possible score of 100%.
Dana-Farber's Impact
- In 1980, there were fewer than 5 million cancer survivors in the United States. Today, with help from the Jimmy Fund Walk, there are more than 18 million.
- Dana-Farber helped raise the recovery rate to as high as 90% in some forms of childhood cancer. We walk so that one day, it is 100%.
- In 1975, the 5-year survival rate for breast cancer was 75%. Today, it is over 90%. We walk so that one day, it is 100%.
- Dana-Farber offers more than 1,100 clinical trials. That’s 1,100 opportunities to discover a breakthrough—all made possible with help from generous Jimmy Fund supporters.
- Dana-Farber investigators played a substantial role in the development of over half of all cancer drugs approved by the FDA in the last five years, including accelerated approval for a novel treatment for metastatic HR-positive, HER2-negative breast cancer in 2023.
Downloadable Assets
Post any of the below graphics on social media to let people know you’re participating in the Jimmy Fund Walk, update friends and family on your progress, and inspire donations. To download, right click each image and select “Save image as.”
General
Cover Photos
Updating your cover photo is an easy way to let friends and family know you’re walking. Choose from our two cover photo design options and upload to your Facebook, X, or LinkedIn page.
Facebook Cover Photos
X Cover Photos
LinkedIn Cover Photos
Fundraising Milestones
Encourage your friends and family to help you reach your fundraising goal by updating them on your progress as you reach milestones.
Pacesetter Badges
Congratulations to everyone who has reached Pacesetter status! Share these images to your social media pages to let your donors know they helped you reach this incredible milestone.
Sponsor a Mile
Post to social media to encourage your friends and family to “sponsor a mile” by donating to your walk.
Help Me Reach My Goal
Show your friends and family the direct impact of your fundraising dollars at Dana-Farber.
Support My Walk
Let your donors know where their money goes when they donate to your walk.
More Ways to Connect
Connect with fellow walkers and supporters, swap fundraising ideas, and receive the latest news from our staff by joining the Jimmy Fund Walk Community Facebook Group.
- Jimmy Fund Walk Facebook
- Jimmy Fund Facebook
- Jimmy Fund Instagram
- Jimmy Fund X
- Jimmy Fund TikTok
- Jimmy Fund LinkedIn
Jimmy Fund Social Media Profiles
- Dana-Farber Facebook
- Dana-Farber Instagram
- Dana-Farber X
- Dana-Farber LinkedIn